The METSTRADE exhibition in Amsterdam is the world’s pre-eminent business-to-business trade show for the leisure marine equipment industry. Held annually at RAI Amsterdam in the Netherlands, the event brings together manufacturers, designers, boat-builders, suppliers, marina & yard operators, superyacht professionals and other stakeholders in the maritime leisure sector. Here’s a detailed look at what METSTRADE Amsterdam stands for, why it matters, and what you can expect — followed by practical info on specific dates, location, schedule, tickets and more.
Global reach, industry focus
METSTRADE is widely acknowledged as the world’s largest exhibition of marine equipment, materials and systems in the leisure marine sector. metstrade.com+1 Because of its scale and global pull, it attracts a highly qualified, international audience — exhibitors and visitors from many countries, making it a top B2B platform for networking, business development and innovation.
Innovation & trends hub
The event isn’t just about booths and stands: it features specialist areas (e.g., foiling technology, marina & yard solutions, superyacht zone), thematic sessions, awards (such as the DAME Design Awards), and content programmes that highlight emerging trends like sustainability, digitalisation and accessibility. fin.fr+1
Efficient business platform
For professionals in the marine leisure equipment industry, attending METSTRADE offers concentrated opportunities: to see many suppliers and innovations under one roof; to meet decision-makers; to benchmark; and to scout for partnerships. According to the event’s website: “Experience the future of the leisure marine industry … The perfect opportunity to connect, showcase and drive your business forward.” metstrade.com+1
Structured exhibitions & specialist zones
METSTRADE has organised its floor into specialist zones (e.g., Start-up area, Marina & Yard area, Construction Material area) as well as country pavilions, making navigation more meaningful and focused. fin.fr+1
Ideal for exhibitors and visitors
Whether you are exhibiting or attending, the event is structured to deliver value. For example, the exhibitors’ guide mentions turnkey stand-packages, predefined specialised zones, and high-quality visitor traffic.
Manufacturers of marine-equipment, boat-builders, system integrators and component suppliers
Marina & yard operators, refit specialists, superyacht professionals
Designers, naval architects, engineers and decision-makers in the leisure marine sector
Industry consultants, distributors, service providers aiming to connect globally
Startups with innovative marine solutions looking for exposure
Specialist zones with focused themes (such as foiling technology, superyacht arena, start-ups)
Networking opportunities: country pavilions, matchmaking sessions, conference theatre, social events
Awards and recognition platforms (e.g., DAME Design Awards) that highlight innovation and design excellence
Pre-arranged content such as seminars, expert keynotes, thematic discussions (e.g., sustainability in marine leisure)
An interactive floor plan to navigate the show, download ahead of the event
Book early: As noted in the exhibitors’ guide, preferred stand locations are assigned early (e.g., by 1 March 2025).
Prepare your schedule: With 13 halls and many zones, allocate time for key visits and identify must-see exhibitors or sessions.
Focus networking: Bring business cards, set up meetings ahead of time, use the shows’ matchmaking or app.
Dress/footwear: It’s a large venue; comfortable shoes are advised. One exhibitor remarked: “If you have a good pair of shoes, Metstrade is the place to be and to see in a day as much of the industry as you can.”
Travel & accommodation: The venue (RAI Amsterdam) is well-connected by train, tram and metro from the city centre.
The exhibition will be held at the RAI Amsterdam Convention Centre, located at Europaplein 24, 1078 GZ Amsterdam, The Netherlands.
This venue offers excellent accessibility: the Amsterdam RAI railway station is approx. 300 metres away; tram 4 and buses 62/65 serve the area; metro lines 50/51/52 also connect.
According to the official event website, the dates for METSTRADE 2025 at RAI Amsterdam are 18 – 20 November 2025.
To reiterate explicitly: the exhibition period is Tuesday 18 November through Thursday 20 November 2025.
The published opening hours are:
Tuesday 18 November: 10:00-18:00
Wednesday 19 November: 10:00-18:00
Thursday 20 November: 10:00-17:00
Additional events on adjacent days (such as pre-show conferences) may also take place — exhibitors should check the official programme.
To attend METSTRADE 2025 you need to register and book a visitor ticket (or exhibiting pass if you are showcasing). The main website provides a “Book your ticket” portal.
Tip: Early registration may secure better pricing or access to specialised networking sessions. Also check if there are visitor categories (e.g., standard, premium, conference pass) and what one ticket grants (entry to halls, sessions, networking drinks).
For a business seeking expansion, innovation or visibility in the leisure marine sector, METSTRADE offers a compelling platform. Here’s how to think about it:
Launching new products: If you have a marine-equipment innovation, the show provides a global stage, media coverage and visibility among decision-makers who can buy or distribute.
Finding partners/distributors: Because the visitor profile is highly qualified (suppliers, builders, marina/yard operators) you can identify potential collaborators or sales channels.
Researching industry trends: Visiting booths and sessions gives insights into what competitors are doing, where technology is heading (e.g., sustainable materials, foiling technologies, superyacht refit solutions) — per the 2025 guide, these are key themes. fin.fr
Networking & brand positioning: Being present (either as exhibitor or active visitor) signals commitment to the global leisure marine market. It fosters relationships that can last years.
Content & marketing leverage: Visits and participation can inform content marketing (blog posts, social media, newsletters) for your business, driving recognition back home.
Given your marketing services background and your broader interest in events and client-nurturing, here’s how you could engage:
If you work with clients in marine leisure (or related sectors), you could position your agency to offer exhibitor marketing kits: pre-show announcements, on-site social media coverage, post-show lead conversion campaign.
If you’re a visitor yourself, treat it as a learning opportunity: capture emerging themes you can apply to your beauty/salon marketing domain (yes, different industry, but you may draw cross-industry inspiration in event marketing, booth design and content strategy).
Since your clients may not be tech-savvy, if you engage exhibitors from regions with similar profiles, you could help them simplify their pre-show registration, booth planning and follow-up using tools you’re experienced with.
If you aim to diversify into adjacent industries, your agency could think about “marine leisure sector marketing services” or at least attend to network for future cross-industry work.
The METSTRADE Amsterdam exhibition is a premier global trade show for the leisure marine equipment industry, hosted at RAI Amsterdam. This business-to-business event draws manufacturers, builders, designers and marine-equipment specialists from around the world. For 2025, the dates are 18-20 November at RAI Amsterdam, with specialist zones for innovation, superyachts, start-ups and more. The location offers strong accessibility, and ticket registration is handled via the official portal. Whether you attend as a visitor to gain insights or exhibit to showcase your solutions, careful planning (schedule, networking, follow-up) ensures you maximise the opportunity.
The official Mets Amsterdam 2025 dates are 18th – 20th November 2025. The event runs for three days, offering visitors the chance to attend conferences, explore exhibitors, and network with professionals from across the marine industry.
The Exhibition Metstrade 2025 Amsterdam location is at RAI Amsterdam Convention Centre, Europaplein 24, 1078 GZ Amsterdam, The Netherlands. The venue is easily accessible by public transport, train, tram, and metro.
The Exhibition Metstrade 2025 Amsterdam schedule is as follows:
Tuesday, 18 November 2025: 10:00 AM – 6:00 PM
Wednesday, 19 November 2025: 10:00 AM – 6:00 PM
Thursday, 20 November 2025: 10:00 AM – 5:00 PM
You can purchase Exhibition Metstrade 2025 Amsterdam tickets through the official METSTRADE website. Early registration is recommended as it may offer discounted prices and ensures smooth entry into the exhibition halls.
At AlphaFlex, we believe that sustainability and innovation go hand in hand. Our manufacturing processes are designed to minimize environmental impact, with energy-efficient operations and waste reduction strategies integral to our production ethos.
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